A.W.

Saturday, 9 June 2012

The Abridged Devil's Dictionary

This project required we work within a team to create a unified design for the covers of the multi-volumed The Abridged Devil's Dictionary; individually, each member was to design the interior contents of one volume from the set. I was assigned Volume I (A-D).

The crest on the covers includes objects that are defined within their respective volumes. This ensures that the covers are part of a series, yet also tailored for the contents of each volume. The interior, with its supporting graphics and typefaces, reflects a Victorian English theme, which coincides with the time period in which the Dictionary was published.

The Abridged Devil's Dictionary: Volume I
(Ink, Illustrator, Photoshop)

The complete set, featuring Volume I

Chapter Header (InDesign, Illustrator)

Spread without illustration (InDesign, Illustrator)

Spread with illustration (InDesign, Illustrator)

K+P Wedding

This is an ongoing project. More will be forthcoming, so I shall leave here with a bit of a teaser.

KP Monogram (Illustrator)

E+M Wedding

For their wedding, Elaine and Marcelo wanted to go largely paperless. The small number of invitations that were printed and tagged for "mail-out" were sent to family and friends from the older generation, whereas the e-vites went out to the clients' more tech-savvy friends.

Since the wedding was to take place at a camp site, Elaine and Marcelo really wanted their invitations to look and feel less formal. The inclusion of the illustration reflected their playful personalities, while the monogram's resemblance to a Chinese seal was an homage to their Asian heritage.

The e-vites were designed with a dual purpose: the recipients could either save the pdf on their phones/laptop, or they could do double-sided printing on their home computer and follow the attached paper-folding instructions.

EM Illustration (Illustrator)

EM Monogram: B&W (Illustrator)

EM Monogram: Colour (Illustrator)

EM Invitation Mail-out Front (InDesign)

EM Invitation Mail-out Back (InDesign)

EM Invitation Map Insert (Illustrator, InDesign)

EM E-vite (InDesign)

EM E-vite Instructions (InDesign, Photoshop)

Health Elective

A brand identity design for a local health foods store. The client asked for a clean logomark and a business card that reflects the brand's professionalism and its personable nature. As a bonus to the client, a letterhead designed in Microsoft Word was included in the package.

Because the logo is black and white only, a complementary colour inspired by the shop's interior colours were included in the stationary to offset the sterile nature of the black and white logo.