Health Elective

A brand identity design for a local health foods store. The client asked for a clean logomark and a business card that reflects the brand's professionalism and its personable nature. As a bonus to the client, a letterhead designed in Microsoft Word was included in the package.

Because the logo is black and white only, a complementary colour inspired by the shop's interior colours were included in the stationary to offset the sterile nature of the black and white logo.

Health Elective Logo
(Illustrator)

Health Elective Business Card
(InDesign)

Health Elective Letterhead Pg.1
(Microsoft Word)

Health Elective Letterhead Pg.2
(Microsoft Word)